Let’s break it down
1. Create a real-time experience
Customers expect a natural, seamless and engaging communication flow. To make this experience come to life, we provide a set of rules that outline which actions need to be taken at a certain point in the customer journey.
2. Trigger the right content
No two customers are the same. They all have different needs and interests. Which means there’s no such thing as one-size-fits-all. To create a personalised experience, it’s crucial to thoroughly map the right content to the right actions.
3. The right channels
Email is a key driver in marketing automation. Done right, it’s one of your most powerful channels. Combine it with adaptive website content — sms, direct marketing, chatbots, social media,… — and create a full multi-channel experience.
4. Right moment in the customer journey
Using data to determine the right moments and ideal touchpoints in the customer journey is good. Automating that data and linking it back to each individual contact to trigger the perfect moment in the customer journey is better.