To inform (potential) clients of the options available in group insurance for a supplementary pension.

How can we turn the spotlight on the options available in group insurance for a supplementary pension?

Client
Challenge
To inform (potential) clients of the options available in group insurance for a supplementary pension, both with (branch 21) and without (branch 23) a guaranteed return.
Approach

A quarterly newsletter is sent out containing articles on group insurance for a supplementary pension.

Every three months, those who are interested receive a newsletter with a brief introduction to a number of new articles. The newsletter is produced in two languages and consists of four sections (News, Funds, In the spotlight, Interview). The complete articles can be found on the landing page.

A checkbox is included on the landing page for visitors to subscribe to the newsletter (if they do not yet receive it). People can also leave their e-mail address if they have a question about the content of the articles.

The newsletter should attract as much traffic as possible to the landing page.

Result

Open rate: 46,55%

Click rate: 16,02%

 

We took care of
Strategy and concept, copywriting, design, html, production and campaign management, reporting and analysis.
Category
Email Marketing