- Maintain and improve Carglass's high NPS-score by getting more customers to rate the service of the company. The e-mails that were previously used for this purpose were sent through a system that didn't allow to gather data on the results of the campaign.
We sent the NPS emails through a suitable email marketing tool, that enabled us to keep track of all relevent information (click rate, open rate, ...).
To set a benchmark, we continued to send out the old emails through the new system for a number of weeks.
We then started to test multiple scenarios with different variables: subject line, copy, images, design, ... After each test the best version survived, which ultimately led us to fully optimized emails.
Click rate: +21%
opt-out rate: -65%
Conversion rate: +11%
- We took care of
- Strategy, copywriting, design, html, production and campaign management, data management, reporting and analysis.
- Email Marketing