- Send users some tips by e-mail to reduce their sugar consumption after completing Partena’s online sugar test.
Develop a marketing automation flow to follow on from Partena’s online sugar test. Having filled in a form, each participant is sent a sugar profile: ranging from healthy snacker to sweet sinner.
At the end of the test, those interested are invited to sign up to receive a phased plan. By doing so they are given guidance over several weeks with e-mails including tailored tips to improve their sugar consumption.
For this we proposed a bilingual template that we filled with tips tailored to 6 profiles, in the form of 7 e-mails for each profile: one per week.
We also created an additional workflow to convince those that were not keen to participate at the beginning.
Open rate: 60%
Click rate: 34%
Repeated the year after due to the good results. The approach changed from building awareness around sugar to building awareness of exercise: the Exercise reflex
- We took care of
- Design, html, production and campaign administration, automation flows, reporting and analysis.
- Marketing Automation