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Want to put marketing automation to work for your company or organisation? To start off on the right foot, it’s crucial to align your sales and marketing teams and get a clear view on the customer journey.

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It’s always a challenge to convince your superiors of the merits of switching to a new tech tool or a fresh marketing strategy. Do you find your efforts are not taken seriously or at worst neglected? Here are 6 highly effective take-aways to persuade your boss to invest in marketing automation.

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One way or another, every contemporary marketer should be using marketing automation by now. It has become indispensable to make your marketing efforts more efficient. Marketing automation software helps you automate recurring marketing interactions, so that you no longer need to waste time on them: email workflows, blog management, social media publishing or building your contact database, to name a few.

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Even if you can’t just leave the office for the whole summer, it’s always nice to make some time to tackle some stress-free and long overdue tasks during the summer months. And marketing automation can help you to gain that extra time by taking over some repetitive tasks from your daily schedule.

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Did you send out a re-opt-in campaign? We can debate about the use, purpose and legal ground, but one thing is utterly clear: 4 out of 5 of brands will lose 40 to 90% of their database. And although the size of your database tells you absolutely nothing about the impact of your email marketing or marketing automation, most marketing managers are not happy to see those database size number shrink.

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With GDPR just around the corner, it’s important that you gather opt-ins for your email communication in a correct and efficient way. These 4 simple yet highly effective opt-in strategies will do the trick.

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Marketing automation is a powerful tool that helps marketers streamline the recurring actions they set up to stay in touch with their prospects and customers.

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Wow, another year of weekly tipmails has flown by! We hope we we’ve been able to keep you inspired throughout 2017. Traditionally, we close the year with a top 5 rundown of our most popular topics and dive into 2018 with just one mission: to provide you with weekly tips & tricks on marketing automation, inbound marketing and email marketing.

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Now 2017 draws to an end, we would like to share with you what we think will be en vogue in email marketing next year. So, take note and start thinking about how your business and email marketing strategy for 2018 can benefit from these 5 up and coming trends.

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Last year we reported that over half of the American marketing managers had already implemented marketing automation in their company or organisation. We also noticed this trend catching on in Belgium as well. To get an insight in the current status, RAAK conducted a survey amongst marketers at 3 major marketing events: the BAM Launch, Digital First and our very own Marketing Automation Day, reaching over 200 digital marketeers. The results, although hopeful and promising, reveal there is still work to be done.

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