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De slimste e-mailmarketingtrucs ontrafeld...

As if it’s just a dark cloud in the distant sky, we tend to not care and carry on with our businesses. Until judgement day is finally upon us. We’ve all read about it. Heard about it. Complained about it and probably pushed it so far down our to do lists, it’s embarrassing. Yes… we’re talking about the dreaded GDPR, short for General Data Protection Regulation.

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Creating strong content, which converts readers into qualified leads… it’s the ultimate dream of every marketer. But actually taking the time to create that content is often an issue. That’s why we hand you a few tips on how to create or reuse content fast and efficiently, without compromising on quality.

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As a marketer, you fulfill a crucial role in the growth of the business you work for: converting prospects into qualified leads for the sales department. The best way to do that, is to provide your contacts with relevant content at exactly the right time and place. This is what we call moving your communication from ‘push’ to ‘pull’. And the best way to get there is to map and use a ‘buyer journey’.

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We are sure you will agree: the best content marketing strategy is to address issues that your contacts care about. However, sometimes one subject can be looked at from very different angles.

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Lots of marketers who are exploring the world of inbound marketing are coming across the term ‘buyer personas’ in the process. Here’s a quick introduction that will help you start to fully understand their added value for your marketing and content strategy.

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Setting up your own email campaign takes more than just designing the message, writing the content and sending it out to your contact database. In particular, the feedback you get on each campaign shows you which aspects can be perfected in the next campaign you’re planning…

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Email marketing has become so much more than just sending an email to your database once in a while. Today, email marketers want to deliver subscribers exactly what they want, when they need it. Luckily, there’s technology to help them achieve this. Email automation allows marketers to create captivating email flows that engage subscribers.

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The summer holiday just kicked off, so most people are easing things down. Have some time off with the kids, go city tripping or just do some reading and soak up a bit of sun… Alas, that’s why the holiday season gives us digital marketers such a tough time. As we see the number of out-of-office messages go through the roof, it’s clear that a substantial part of our contact database will be missing out on our communication. So how can we adapt our email marketing tactics during summertime and make sure our campaigns yield enough response? These tips will help you…

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In the past, using the right font for your email campaign was never a difficult choice to make. The selection of web-safe fonts you could choose from was limited. But recently, some things have changed... which gives you more options to choose from. Here are our 5 take-aways about using web fonts in your campaign.

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Visuals can capture our attention like no other medium. Strangely enough, many shy away from using bold or daring images in their email marketing campaigns. Even though email doesn’t seem the most versatile tool to experiment with, getting your creative juices flowing can pay off. Okay, some clients may not support media like video, animation or music. But knowing you’ve only got a few seconds to grab a reader’s attention, it might be just what you need to spark some interest…

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