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De slimste e-mailmarketingtrucs ontrafeld...

Marketing automation is a powerful tool that helps marketers streamline the recurring actions they set up to stay in touch with their prospects and customers.

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Wow, another year of weekly tipmails has flown by! We hope we we’ve been able to keep you inspired throughout 2017. Traditionally, we close the year with a top 5 rundown of our most popular topics and dive into 2018 with just one mission: to provide you with weekly tips & tricks on marketing automation, inbound marketing and email marketing.

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Now 2017 draws to an end, we would like to share with you what we think will be en vogue in email marketing next year. So, take note and start thinking about how your business and email marketing strategy for 2018 can benefit from these 5 up and coming trends.

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Last year we reported that over half of the American marketing managers had already implemented marketing automation in their company or organisation. We also noticed this trend catching on in Belgium as well. To get an insight in the current status, RAAK conducted a survey amongst marketers at 3 major marketing events: the BAM Launch, Digital First and our very own Marketing Automation Day, reaching over 200 digital marketeers. The results, although hopeful and promising, reveal there is still work to be done.

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To create a good and engaging email campaign, you need qualitative content. There are many different ways to collect or create such content, but there are also different types of content. Evergreen content for example is the easiest content to create. You can plan the creation process ahead and easily re-use the content on a later time stamp. This type of content is also often easy to digest for your audience. But to keep things interesting, you better spice things up with some timely content as well.

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The start of Batibouw. Secretary Day. The Belgian Pride Parade. When it comes to planning your email marketing campaigns for 2018, you won’t have to miss a single important event.

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As we finish off our three-legged opus on GDPR, we’d like to end by addressing your ways of conversation and interaction with your audience. Because, as you probably know, the relationship with your subscribers is built on trust and honesty. The song has been sung before, we have contemplated about it, but allow us to elaborate on the subject.

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Now the debate about GDPR is in full swing — or at least a few steps higher on your priority list —  it should come as no surprise that consent is not your only concern. For years we have been told to ask contacts for as much data as you can possibly ask for. You never know what might come in handy in the (possibly very distant) future. Yes, it’s that good ole ‘big data’ story.

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As if it’s just a dark cloud in the distant sky, we tend to not care and carry on with our businesses. Until judgement day is finally upon us. We’ve all read about it. Heard about it. Complained about it and probably pushed it so far down our to do lists, it’s embarrassing. Yes… we’re talking about the dreaded GDPR, short for General Data Protection Regulation.

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Creating strong content, which converts readers into qualified leads… it’s the ultimate dream of every marketer. But actually taking the time to create that content is often an issue. That’s why we hand you a few tips on how to create or reuse content fast and efficiently, without compromising on quality.

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