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De slimste e-mailmarketingtrucs ontrafeld...

Email marketing has become so much more than just sending an email to your database once in a while. Today, email marketers want to deliver subscribers exactly what they want, when they need it. Luckily, there’s technology to help them achieve this. Email automation allows marketers to create captivating email flows that engage subscribers.

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The summer holiday just kicked off, so most people are easing things down. Have some time off with the kids, go city tripping or just do some reading and soak up a bit of sun… Alas, that’s why the holiday season gives us digital marketers such a tough time. As we see the number of out-of-office messages go through the roof, it’s clear that a substantial part of our contact database will be missing out on our communication. So how can we adapt our email marketing tactics during summertime and make sure our campaigns yield enough response? These tips will help you…

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In the past, using the right font for your email campaign was never a difficult choice to make. The selection of web-safe fonts you could choose from was limited. But recently, some things have changed... which gives you more options to choose from. Here are our 5 take-aways about using web fonts in your campaign.

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Visuals can capture our attention like no other medium. Strangely enough, many shy away from using bold or daring images in their email marketing campaigns. Even though email doesn’t seem the most versatile tool to experiment with, getting your creative juices flowing can pay off. Okay, some clients may not support media like video, animation or music. But knowing you’ve only got a few seconds to grab a reader’s attention, it might be just what you need to spark some interest…

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Ready to dazzle your marketing colleagues with some new buzzwords? From now on, you’ll be able to talk the talk and handle any email marketing campaign like a pro. In our previous tip mail we already discussed some common terms you might encounter when talking to an email marketer. Already know those terms by heart? Well, let’s take things a step further. Become a bonafide email marketing guru with this go-to glossary for future experts.

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In the world of email marketing it’s not always easy to keep up to date with new terms. Maybe you have felt out of your depth when discussing email marketing. Or you felt too proud to ask for an explanation when a marketer explained his campaign concept, dropping one buzzword after the other… Just remember: you’re not alone. Here’s your go-to glossary of the vocabulary you’ll encounter when talking to an email marketer, from A to W.

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The new GDPR (short for General Data Protection Regulation) will harmonize the data protection across EU nations as from 25 May 2018. This means that new rules are lurking around the corner. These will address new obligations concerning consent, data anonymization, breach notifications and data protection officers (DPO). The new regulations come with significant penalties for those who don’t comply. So let’s look into the upcoming changes and make sure your company is GDPR-proof.

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Do you want to give your email campaign a personal touch? Then you might want to explore workflows. Boost your efficiency and automatize your email campaign by using ‘triggers’, such as clicking a link, in order to send set up scenarios to your contacts.

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Email marketers invest time and effort into a recognizable from name, a catchy subject line and an encouraging preview text. But many of them forget to think about their reply-to email address (and the name coupled with it). They often just choose a no-reply email address and be done with it. But there are so many reasons why you shouldn’t…

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Analysing the actual revenue of an email marketing campaign can be painstakingly complex and time-consuming. To help you as a marketer, RAAK lauches a free online tool that handles the job in just a few minutes. Based on a number of figures that are at hand in every company or organisation, the tool makes an accurate estimate of a campaign’s return on investment. If you run through the short test, you’ll be rewarded with a series of personalized insights and practical tips that help you get significantly better ROI on your next email marketing campaigns. What are you waiting for? Do the ROI scan now!

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